Crafting Comfort with Purpose

Words by Jamie Crocker

Creating interiors that combine sustainability, craftsmanship and precision.

Caroline Palk’s approach to design is grounded in the belief that true success comes from acknowledging and truly understanding the relationship between client, designer and place. From her Devon-based practice, Ashton House Design, she delivers projects that prioritise sustainability, longevity and collaboration.

Her early career in London, working alongside respected designers like Michael Szell, helped shape a philosophy rooted in quality, detail and respect for materials. It was here that she developed a passion for textiles and learned the value of thoughtful design that connects with its setting. These principles continue to underpin her work.

Caroline’s background reflects a wide cultural sensibility. Raised in Devon, she studied in London before gaining hands-on experience in high-end design studios. The decision to return to the South West and establish her own practice was driven by a desire to create interiors that are not only beautiful but also enduring. Here, she could focus on using local materials and skilled regional makers, reflecting a long-standing commitment to sustainable design and economic resilience.

That commitment predates current trends. Caroline, along with husband and business partner, Simon and their team have been quietly advocating for environmentally responsible choices for decades, selecting durable materials that age well and crafting spaces that stand the test of time. Their emphasis on sourcing locally not only reduces carbon emissions but also deepens the connection between home and landscape. This sensibility extends to their work in outdoor living. Whether designing pools, terraces, or garden-facing rooms, priority is placed upon comfort, durability and cohesion with the wider environment. Natural light, resilient fabrics and climate-appropriate planting schemes are key, with lighting used to extend usability into the evening. Their preference for architectural extensions over conservatories stems from a belief in building quality spaces that truly belong to the house, places to be lived in.

Throughout, Ashton House Design maintains high professional standards, aligning itself with the British Institute of Interior Design’s code of ethics which the company champions via  continuing professional development. Projects will often involve mentoring young designers, who bring new perspectives and energy into the team. The result is a practice that blends experience with innovation, supported by long-standing supplier relationships and repeat clients.

Listening, both Caroline and Simon believe, is at the heart of effective design. Rather than imposing a style, they draw out clients’ aspirations through conversation and shared visual references. By interpreting these into spatial solutions that suit their day-to-day lives, they ensure each project is genuinely personal. Whether restoring original features or introducing contemporary elements, the goal is always to respect the architecture while enhancing function and character.

The company’s portfolio is broad, ranging from family homes to award-winning spa interiors. In spa design, Simon balances luxury with practicality, considering everything from the flow of staff to how pool tiles look underwater. Every material is scrutinised for durability and ambience, often tested in real-life conditions.

Furniture and fittings receive the same care. Caroline frequently works with local craftsmen to create bespoke pieces from regionally sourced timber, resulting in furnishings that feel both timeless and specific to their setting. This attention to provenance and craftsmanship is a hallmark of their work.

Looking ahead, they remain focused on designing environments that are both beautiful and purposeful. The company continues to invest in the team’s growth, believing that a shared ethos of care, creativity and curiosity is the key to enduring success.

For Caroline and Simon, great design is not about statement pieces or grand gestures. It’s about listening well, choosing wisely, and creating spaces that quietly enrich the lives of those who inhabit them. At Ashton House Design, the emphasis is always on thoughtful design that reflects its context – spaces that endure, support and inspire.

ashtonhousedesign.co.uk